Start with evidence
Use public company signals as a starting point and keep the original sources close enough to verify.
About Ponchos
Research the company before you bet on the role.
Ponchos is being built by Paul Thompson to help salespeople understand the company behind an opportunity before they commit their time, reputation, and earning potential.
Why Ponchos exists
A job description tells you about the role. It rarely tells you enough about the company.
Salespeople are expected to qualify deals carefully, but career decisions are often made from brand familiarity, recruiter conversations, and scattered research.
Ponchos brings company fundamentals, funding, hiring, developer momentum, market context, and personal fit into one focused research workflow. The goal is not to remove uncertainty. It is to make the uncertainty easier to see before you make the bet.
About Paul
Built from the seller’s side of the table.
Paul writes from experience in technology sales, including time as an SDR at Confluent, and is building Ponchos to help salespeople evaluate companies before joining them.
Keep signals in context
Funding, hiring, product momentum, and market position matter together. No single headline makes a company a good employer.
Leave room for judgment
Ponchos supports company research. It does not guarantee employer quality or replace direct conversations with the people doing the work.
Writing from Ponchos
Practical field notes for evaluating the next company.
Career guides
How to Evaluate a Startup Before Joining Its Sales Team
The title, territory, and compensation plan matter. But first, evaluate the company behind the role and the uncertainty you would be choosing to own.
8 min read →Ponchos comparedPonchos vs. LinkedIn: Different Tools for Different Career Decisions
LinkedIn is indispensable for people, relationships, and available roles. That is different from independently evaluating where your next opportunity may be forming.
7 min read →Ponchos comparedCrunchbase Tells You What Happened. Ponchos Helps You Decide What’s Next.
Crunchbase can help you understand a startup’s funding, investors, stage, and market activity. It cannot tell you whether the opportunity is healthy or right for you.
7 min read →See what Ponchos is building
Make your next company decision with better information.
Join the private beta and build a company shortlist around evidence that matters to you.
Request access